I was invited to create a series of illustrations for the Kids’ Choice Awards 2025.
They didn’t go for this one, but I worked with the team on the version that was approved this year 😊
They had two initial goals. The first art direction which is the one shown here focused on summer vibes and the ideas
of being megalomaniac, odd, chaotic, and of course, slime-filled. I tried to build a visual universe based on those concepts.
With that in mind, the more information we have, the more possibilities we can explore, and that was exactly my aim.
Therefore, I created this large hero illustration, which became the foundation for breaking down all the project elements
from the character illustrations to the typography.
They didn’t go for this one, but I worked with the team on the version that was approved this year 😊
They had two initial goals. The first art direction which is the one shown here focused on summer vibes and the ideas
of being megalomaniac, odd, chaotic, and of course, slime-filled. I tried to build a visual universe based on those concepts.
With that in mind, the more information we have, the more possibilities we can explore, and that was exactly my aim.
Therefore, I created this large hero illustration, which became the foundation for breaking down all the project elements
from the character illustrations to the typography.